We could now throw around buzzwords like Digital Transformation, AI, Agile Methods, Modern Leadership, etc. - and that's exactly what we're doing, but in our own unique way. We're merging our already decades-long successful DNA with advanced innovation to avoid becoming just another failed digital hub without impact. Transformation requires constant effort, reflection and communication at company, procedural and human levels and sometimes even requires intentionally breaking things to put them back together afterwards. This is how we think and work - our DNA is change.